Wandersouls Creative
Wandersouls Creative is a Web Design Studio based in New York. We started with some strategy to get clear on Dani's vision for her brand as she was wanting to combine her amazing website studio and coaching business to create a place where Dani can help women wanting to create the life that they desire and turn their dreams into reality, with a mission to help her clients thrive in Business and beyond.
SERVICES: Strategy & Branding Design
INDUSTRY: Web Designer & Coach
BRAND VIBES: ELECTRIC,BOLD,EDGY
CREATIVE NOTES
Dani came to me ready to step into a bigger, bolder season of her business. As a website designer for high-vibe women, her old branding no longer reflected her energy or the caliber of work she was putting out into the world. The visuals felt safe and muted, when what she really needed was a brand that captured her personality- vibrant, confident, and full of life.
We started by refining her brand strategy and messaging, clarifying her audience and the energy she wanted to call in. Her clients are women who want their business to feel magnetic and impactful , so her brand needed to feel exactly that. From there, we mapped out a design system that would balance playful, high-energy visuals with a sense of professionalism and polish.
The new brand identity leans into unapologetic vibrancy, pairing lime green and electric blue for a look that’s bold, fun, and instantly recognisable. Clean, modern typography adds structure, while playful icons (like smileys) and cheeky taglines bring in personality and warmth. This mix of sleek and spirited ensures that Wandersouls Creative stands out online while staying approachable and relatable.
What Dani thinks of her branding & strategy
“This brand strategy guide has become my business bible. I now have a crystal-clear path towards growing my business in alignment”.
-Dani, Wandersouls Creative