Icons don’t blend in ✦ they take the stage.
This isn’t just a website design. It’s a full evolution, a bold, soulful brand and a strategic website that work seamlessly together to position you as the go-to in your space.
The Iconic Era
FROM BOLD TO UNFORGETTABLE
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FROM BOLD TO UNFORGETTABLE ✦
You’ve done the work behind the scenes , now it’s time for your brand to make some damn noise.
You’ve built the business, nailed your zone of genius and put in the hours. You’ve grown, evolved and owned every part of your journey… but your brand and website?
They’re still playing it safe while you’re ready to set the stage on fire.
You’re not here for tweaks — you’re here for transformation.
You’re done playing small. You’re ready for the full transformation the brand, the strategy, the website, all working together to back the next era of you.
You’re ready for consistency,everywhere.
Your brand, your words, your website… all speaking slightly different languages. You’re ready for everything to click into one unforgettable experience. Cohesive. Confident. Effortlessly iconic.
You want a brand that pulls people in, turns heads, and moves them to action.
You want a brand that doesn’t just look good on socials, it stops the scroll, builds trust and converts. The kind that attracts, connects and sells without you having to shout for attention.
The ultimate transformation: Brand Strategy, Design and website all in perfect sync.
You’ve already outgrown “good enough.” This is where you stop patching things together and start becoming: bold, rebellious and completely unforgettable.
The Iconic Era isn’t just a rebrand. It’s your next chapter, fully expressed. The strategy that grounds you. The visuals that turn heads. The website that sells it all effortlessly.
It’s not about starting ove it’s about stepping into the version of your brand (and yourself) that’s been waiting.
What’s Possible
❋ You feel clear on who you are and how to show up.
❋ You look credible and confident, like the pro you’ve been all along.
❋ You attract dream clients who get your vibe and can’t wait to work with you.
❋ You sell with ease, because your brand does the heavy lifting.
❋ You show up with energy, not hesitation, excited, aligned, and totally in your zone.
This isn’t about becoming someone new, it’s about showing the world the bold, brilliant woman you already are. You’re not waiting for permission. You’re stepping into your Iconic Era. Your rules, your rhythm, your time!
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WHATS INSIDE
✦ WHATS INSIDE
Brand Strategy Session
We start with a deep-dive strategy call that cuts through the noise and gets to the truth, who you are, what you believe in and what makes your brand magnetic. By the end, you’ll feel it click…that “finally, this makes sense” energy.
The Bold Blueprint
Your personalised brand strategy, no fluff, no nonsense, just pure direction. This is where we map out your vibe, your voice, your audience, and how you’ll stand out in your space.
Brand Design
Here’s where it comes to life. Your full brand identity- logos, colours, fonts, textures, and more, designed to feel soulfully you and stop people mid-scroll.
Web Design
Your digital home, custom-built on Squarespace or Showit to convert, connect and carry your brand into its next chapter.
Launch Time Baby!
We wrap it all up with your final brand & web delivery (plus guidelines so you know how to use it like a pro). You’ll walk away with a brand that feels aligned, magnetic and ready to make waves. One month of post-launch support so you’re never flying solo. I’ll be in your corner as your brand takes the stage.
What Working With me Is like
“This brand strategy guide has become my business bible. I now have a crystal-clear path towards growing my business in alignment”.
-Dani, Wandersouls Creative
Are you ready for your Iconic Era?
This is for you if...
→ You’re ready to go all in, brand & website that work together, perfectly aligned.
→You’ve outgrown the DIY era, you’re ready for design with direction, strategy with soul and a brand that screams you’ve arrived.
→ You want design that connects, storytelling that hits and a brand that feels like coming home to yourself - loud and unapologetic.
→ You’re ready to attract dream clients and take the spotlight with confidence.
This is not for you if...
→ You’re after a quick fix or another “pretty” site.
→ You’re not ready to go deep into strategy & soul.
→ You’d rather follow trends than create your own.
→ You’re not quite ready to be seen as the icon you already are.
How It All Works
The Iconic Era experience is a seamless, step-by-step process designed to take you from idea to “holy sh*t, that’s her” in just six weeks.
We’ll move through strategy, design and launch in perfect flow, no overwhelm, no fluff, no guessing games. Just clarity, confidence, and collaboration every step of the way.
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It starts with a vibe check, you reach out, we hop on a call, and get clear on your goals, your vision and what we can do together. Once your proposal has been approved, you’re officially part of the Stelle Family ☺
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Next, we dive deep into your brand foundations. Through your strategy session & The Bold Blueprint, we’ll uncover your voice, audience, messaging and positioning so every design choice is backed by clarity
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Here’s where the fun begins. I translate your strategy into bold, soulful design -visuals that don’t just look stunning, but work for you. Logos, colour palettes, fonts and brand assets that make your presence impossible to ignore. Once branding is all done we move onto the website.
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Once your brand & website is ready to shine, I hand over everything you need to launch with confidence. You’ll get a full brand guide, all your assets and one month of post-launch support - because I’m not just leaving you hanging.
“Lauren went above and beyond the create the brand & website of my dreams.”
I had a lovely experience working with Lauren. There were so many opportunities to check in and make sure we were on the same page about images, website design and overall look. I felt respected, supported and she really got my vision and look I desired right away. I can’t recommend her enough!”
Pearl- Readings By Pearl
ALL THE DEETS
The Iconic Era
The Iconic Era is your moment, where your brand and website come together to tell your story clearly, boldly and unapologetically. Not louder. Just undeniably you.
WHAT’S INCLUDED:
BRANDING
1:1 Strategy Session
Personalised Brand Blueprint
Logo suite (primary, secondary, alternative logos)
Brand assets (patterns, illustrations, etc.)
Font pairings & Colour palette
A simple how to: Branding Guide
Brand Collateral (Social Templates & Flodesk Templates - if needed)
WEBSITE
Web Mockups
Custom site with up to 5 pages designed within Squarespace or Showit
Responsive desktop & mobile view
Custom Coding (CSS)
Basic SEO setup
Video tutorial on how to use
1 Month Launch Support
PAYMENT OPTIONS
PAY IN FULL: €5800
2 payments of: €2900
4 PAYMENTS OF €1450
6 PAYMENTS OF €967
*EXTENDED PAYMENT PLANS ARE AVAILABLE UPON REQUEST
Latest Websites to Launch
SUBMIT YOUR ENQUIRY
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SUBMIT YOUR ENQUIRY ✺
SUBMIT YOUR ENQUIRY
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SUBMIT YOUR ENQUIRY ✺
Not ready for the full stage setup?
If you’re craving a bold, soul-deep rebrand but aren’t quite ready to add the website encore, The Bold Revival is your jam. It’s the 4-week transformation that gets your brand crystal clear, magnetic and unmistakably you, all before you hit “publish.”
Because before you go Iconic, you’ve gotta get Bold.