Crystal Rojas Creative
Crystal Rojas is a photographer and creative brand mentor who helps entrepreneurs capture their essence and build businesses that feel aligned. Her work blends soulful storytelling with a sharp creative eye, empowering her clients to show up authentically and with confidence.
SERVICES: Strategy, Branding & Web Design
INDUSTRY: Photographer / Creative Studio
BRAND VIBES: BOLD, VIBRANT, ARTISTIC
CREATIVE NOTES
Crystal came to me ready to level up her brand and website. As her business had grown, her old website no longer reflected the depth of her work - it felt mismatched, outdated and didn’t capture the vibrant, faith-fueled energy of her message. She needed a cohesive brand identity and online presence that could carry both sides of her business: her photography and her creative mentorship.
The vision for Crystal’s rebrand was to create something bold, joyful, and deeply personal, a brand that matched her big energy while honouring her values.
The colour palette combines playful pinks and oranges with earthy greens, creating a look that’s vibrant yet grounded. Hand-painted textures and illustrations add warmth and artistry, reflecting Crystal’s creativity and the personal touch she brings to her work. Clean, distinctive typography balances it all with professionalism, making sure the brand feels both elevated and approachable.
The design direction captures the essence of Crystal herself: faith-led, vibrant, and unapologetically creative.
WHAT CRYSTAL HAS TO SAY
“This rebrand she did for my business left me SHOOKETH! I seriously still cannot get over how aligned it feels .”
I have worked with Lauren with Stelle Design over the last four years. She has helped me launch more than one business and continues to deliver branding design that is jaw dropping. As my business has shifted and taken turns, she is right there with new brand designs up her sleeve! This rebrand she did for my business left me SHOOKETH! I seriously still cannot get over how aligned it feels. She some how is able to pull out all of my ideas and mesh them into one cohesive look. I wouln't work with anyone else. From brand design to website creation and revamps... she is the only one who I choose to work with over and over again. One happy brand client!