Rebel Soul
Rebel Soul is all about magnetic copy that cuts through the noise. As a copywriter, Jess helps bold brands turn their ideas into words that not only sound good, but sell. Her work blends personality-packed storytelling with strategy, giving her clients the confidence to show up and the clarity to connect with the people who matter most.
SERVICES: Strategy, Branding & Web Design
INDUSTRY: Copywriter
*This is a conceptual brand
BRAND VIBES: RETRO, BOLD, PLAYFUL
CREATIVE NOTES
Jess knew her brand didn’t reflect the fire in her words. Her visuals felt muted and safe, while her copy was bold, rebellious, and impossible to ignore. She needed an identity that matched her energy — unapologetic, vibrant, and magnetic.
Through our brand strategy process, we uncovered the essence of her work: truth-telling, personality-driven messaging, and a rebellious streak that refuses to settle for “cute” or “generic.”
The brand identity is as unapologetic as its name. The bold, chunky typography captures confidence and immediacy, while the playful custom illustrations add personality and a touch of irreverence, reminding us that copy doesn’t have to be stiff to sell. The retro-inspired palette mixes fiery reds, sunshine yellows, soft sky blues, and grounded neutrals, creating a visual energy that’s both rebellious and approachable. Together, these elements mirror Jess’s signature style: bold messaging with a spark of fun, designed to stop the scroll and spark connection.
