CREATIVE NOTES

Haley is a photographer who captures love in all its forms, from motherhood and couples to weddings, with a style that’s as soulful as it is nostalgic. More than posed portraits, her work is about telling stories: the fleeting, joy-filled, and unfiltered moments that show what love really feels like

For Haley, the design direction leaned into a distinctly retro 70s vibe, playful yet grounded in warmth. We paired bold, curvy typography with earthy tones of rust, olive and mustard, balanced by pops of teal and sky blue for contrast. Custom floral illustrations and rainbow motifs added a nostalgic charm, while still keeping the overall aesthetic modern and relevant.

The result is a brand identity that feels bold, vibrant, and instantly recognizable, perfectly matching Haley’s ability to capture love stories that are colorful, soulful, and anything but ordinary.